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18-19 August 2011
Sydney

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This executive workshop examines the culture and ethos of the public communication role and explores strategies for proactively managing communication in a government context.

The course includes advice on issues and crisis management and communication strategies for influencing public opinion and changing public behaviour as well as managing public engagement.

Three Australian case studies will be workshopped during the program and guest practitioners will talk about practical challenges of dealing strategically with today's communication environment, including new media.

The guest practitioners include:

• Christine Nixon APM, former Victorian Police Commissioner who will talk about public engagement
• Ken Lay, Victorian Deputy Police Commissioner who will discuss Victorias successful effort to reduce the road toll
• Hank Jongen of Centrelink who has become the ‘public voice’ of the organisation
• Ross Monaghan, academic at Deakin University who is the expert on new and social media
   

Who should attend?

The course is ideally suited to public sector managers and officers who need to think strategically about how government policies and programs are communicated to the public. Generalists who have a communications responsibility would find the program useful, as would specialist senior communications officers.

Course Leader - Peter Thompson

Peter is a leading educator, communications consultant, broadcaster and author. For many years he has been an ABC radio and television broadcaster and currently hosts the successful 'Talking Heads' program on ABC TV. His publications include 'Persuading Aristotle', 'The Secrets of the Great Communicators', and the audio publications, 'Communication: A Winning Strategy' and 'The Astute Negotiator'.

Peter is an ANZSOG Fellow and has taught senior public sector managers on the School's Executive Fellows Program about the complex relationship between media and government. Peter has also taught communication to MBA and executive programs at the Australian Graduate School of Management, and advises governments and NGOs on communication strategy. He is an Alumnus of both the Kennedy School of Government and AGSM.
 

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