Managing Public Communication
26-27 July 2010
Melbourne
This executive workshop examines the culture and ethos of the public communication role and explores strategies for proactively managing communication in a government context.
The course includes advice on issues and crisis management and communication strategies for influencing public opinion and changing public behaviour as well as managing public engagement.
Three Australian case studies will be workshopped during the program and guest practitioners will talk about practical challenges of dealing strategically with today's communication environment, including new media.
Who should attend?
The course is ideally suited to senior executives who need to think strategically about how government policies and programs are handled by the media. Generalists ranging from Deputy Secretary level (or equivalent) to mid-level managers who have a communications responsibility would find the program useful, as would specialist senior communications officers.
Course Leader - Peter Thompson
Peter is a leading educator, communications consultant, broadcaster and author. For many years he has been an ABC radio and television broadcaster and currently hosts the successful 'Talking Heads' program on ABC TV. His publications include 'Persuading Aristotle', 'The Secrets of the Great Communicators', and the audio publications, 'Communication: A Winning Strategy' and 'The Astute Negotiator'.
Peter is an ANZSOG Fellow and has taught senior public sector managers on the School's Executive Fellows Program about the complex relationship between media and government. Peter has also taught communication to MBA and executive programs at the Australian Graduate School of Management, and advises governments and NGOs on communication strategy. He is an Alumnus of both the Kennedy School of Government and AGSM.
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