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How the 2011 Census used social media to to engage with Australians
What do Jedi Knights, truck drivers, Shaun Micallef, John Farnham and invented languages have in common? They all contributed to the success of the Australian Bureau of Statistics’ (ABS) Census social media campaign. Using social media platforms, Twitter, Facebook, YouTube and a web application called Spotlight, the ABS demonstrated how the national Census can be fun, engaging and connect with everyday Australians.
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